Name: The Call up to the Majors: A Proximity-Based Approach to the Economics of Minor League Baseball (Sports Economics, Management and Policy) (en Inglés)
SKU: 50879663
Price: 98802.00 ARS
Availability: InStock
Author: Thomas A. Rhoads
ISBN: 9781461489238

portada The Call up to the Majors: A Proximity-Based Approach to the Economics of Minor League Baseball (Sports Economics, Management and Policy) (en Inglés)

The Call up to the Majors: A Proximity-Based Approach to the Economics of Minor League Baseball (Sports Economics, Management and Policy) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Thomas A. Rhoads

Año

2015

Idioma

Inglés

N° páginas

121

Encuadernación

Tapa Dura

ISBN13

9781461489238

N° edición

2015

Categorías

Economía

The Call up to the Majors: A Proximity-Based Approach to the Economics of Minor League Baseball (Sports Economics, Management and Policy) (en Inglés)

Thomas A. Rhoads (Autor) · Springer · Tapa Dura

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Reseña del libro "The Call up to the Majors: A Proximity-Based Approach to the Economics of Minor League Baseball (Sports Economics, Management and Policy) (en Inglés)"

?Just like any other business, Major League Baseball (MLB) seeks to continually increase brand awareness and brand value. Maintaining high consumer demand for its product is an important element of this business strategy. It is the unique relationship that MLB has with Minor League Baseball (MiLB)?and more precisely, the fact that the fan base for MLB and MiLB are very similar?that allows the MLB brand to reach outside of the major leagues, into the minor leagues, and into the way the minor league game is structured and played. Major League teams provide each of their Minor League affiliates with players and coaches in order to develop baseball players who can eventually play for the MLB parent club or be traded for another player who can. While Minor League teams are independent businesses, MLB gives them certain rules and regulations to play by, presumably to enhance and maintain consumer demand at the major league level. A strong player development system in the minor leagues is therefore a crucial piece of the business strategy that can help lead to the success of the major league team. This book explores the unique relationship and the unique way the MLB brand is developed through minor league baseball and how MLB and the individual MLB teams are trying to build and maintain consumer demand through the relationship with MiLB, making it of interest to both sports economists and practitioners. ?

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The Call up to the Majors: A Proximity-Based Approach to the Economics of Minor League Baseball (Sports Economics, Management and Policy) (en Inglés) - Thomas A. Rhoads

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