Name: Yes Logo. Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market
Price: 108333.00 ARS
Availability: InStock
Author: Allison Wang;Shuo Qin;Jiazhuo George Wang
ISBN: 9789819966103

Formato

Libro Físico

Editorial

Springer Verlag, Singapore

Autor

Allison Wang;Shuo Qin;Jiazhuo George Wang

Año

2024

N° páginas

207

Encuadernación

Tapa Blanda

Dimensiones

23.50 x 15.50 cm

ISBN13

9789819966103

Yes Logo. Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market

Allison Wang;Shuo Qin;Jiazhuo George Wang (Autor) · Springer Verlag, Singapore · Tapa Blanda

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Reseña del libro "Yes Logo. Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market"

This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public. In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of China’s consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book are provided by well-recognized business analysts/writers, which may not be available in other publications. Overall, this book provides readers with the opportunity to receive some valuable new knowledge about how to succeed in the globe’s largest consumer market, providing foodstuff for both thought and enjoyment.