Name: Winning Minds: Secrets From the Language of Leadership (en Inglés)
Price: 52901.00 ARS
Availability: InStock
Author: Simon Lancaster
ISBN: 9781137465924

portada Winning Minds: Secrets From the Language of Leadership (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Simon Lancaster

Año

2015

Idioma

Inglés

N° páginas

226

Encuadernación

Tapa Blanda

ISBN13

9781137465924

N° edición

Categorías

Marketing

Winning Minds: Secrets From the Language of Leadership (en Inglés)

Simon Lancaster (Autor) · Palgrave Macmillan · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Winning Minds: Secrets From the Language of Leadership (en Inglés)"

Shhh… Did you know that there is a secret Language of Leadership: a timeless set of verbal, vocal and physical cues that still determines who rises to the top of politics and business today? For thousands of years, rhetoricians have tried to crack this code. It is only now, with new advances in neuroscience, that we can say for sure what works. Winning Minds is the definitive guide to the Language of Leadership. Top speechwriter, Simon Lancaster, shows how great leaders gain power by winning over people's instinctive, emotional and logical minds.With dozens of subtle but powerful practical techniques, the author shows how you can lead with language.• People are more likely to buy a product if it has three benefits, rather than four – so 'cheaper, better, faster' is better than 'cheaper, better, faster, greener'; • People are more likely to invest in a share if the metaphor of personification is used – so 'shares leapt' is better than 'shares bounced';• People are more like to believe something is true if it rhymes – so 'we've got to seal the deal' is better than 'we've got to sign the contract'. Winning Minds will change the way you think about communication forever.