Name: We are Blind: Hard Proof of Marketers' Billion-Dollar Failures (en Inglés)
Price: 33347.00 ARS
Availability: InStock
Author: Jürgen Klaric
ISBN: 9786077474098

portada We are Blind: Hard Proof of Marketers' Billion-Dollar Failures (en Inglés)

Formato

Libro Físico

Editorial

Planeta Publishing

Autor

Jürgen Klaric

Año

2018

Idioma

Inglés

N° páginas

196

Encuadernación

Tapa Blanda

ISBN13

9786077474098

Categorías

Marketing

We are Blind: Hard Proof of Marketers' Billion-Dollar Failures (en Inglés)

Jürgen Klaric (Autor) · Planeta Publishing · Tapa Blanda

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Reseña del libro "We are Blind: Hard Proof of Marketers' Billion-Dollar Failures (en Inglés)"

The conference "We are blind" made Jürgen Klarić famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you - how the human mind works and its curious decision-making behavior - the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive) - to identify the most serious mistakes big brands make - how to change the vision and culture of the company. In addition, it provides Jürgen’s ten principles to understand the subconscious mind and to maximize sales and marketing: 1. Say I do not know anything! 2. Understand the problem and set a clear objective. 3. Research following the scientific model. 4. Generate hypotheses. 5. Generate key questions. 6. Use the laddering technique. 7. Read between the lines. 8. Select the information under neurobiological principles in order to discover the imprints. 9. Debug and hierarchize insights. 10. Synthesize, encode and implement. Make the most out of sales and marketing