Name: The Palgrave Handbook of Consumerism Issues in the Apparel Industry
SKU: 64791868
Price: 283519.00 ARS
Availability: InStock
Author: Demetris Vrontis;Mohammad Fateh Ali Khan Panni;Hans Rudiger Kaufmann
ISBN: 9783031599545

portada The Palgrave Handbook of Consumerism Issues in the Apparel Industry

The Palgrave Handbook of Consumerism Issues in the Apparel Industry

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Demetris Vrontis;Mohammad Fateh Ali Khan Panni;Hans Rudiger Kaufmann

Año

2025

N° páginas

599

Encuadernación

Tapa Blanda

Dimensiones

23.5x15.5 cm

ISBN13

9783031599545

The Palgrave Handbook of Consumerism Issues in the Apparel Industry

Demetris Vrontis;Mohammad Fateh Ali Khan Panni;Hans Rudiger Kaufmann (Autor) · Palgrave Macmillan · Tapa Blanda

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Reseña del libro "The Palgrave Handbook of Consumerism Issues in the Apparel Industry"

This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production. The book presents a synthesis of mainstream and emerging thinking and studies on green, ethical, social and environmental issues. Currently, marketing practices place emphasis on sustainability and social responsibility. Although corporate strategies embrace this notion by claiming to be socially responsible and environmentally friendly, the truth is still debatable. In light of this, scholars and practitioners need to effectively and convincingly respond to consumer concerns on sustainability by adapting their business practices. Split into seven parts, the Handbook covers theoretical challenges on sustainable consumerism in the apparel industry, the influence of sustainable consumerism, conceptual frameworks and cross-cultural consumer behaviour, macro and micro issues, innovative trends, and communication. With discussion of pressing issues such as modern slavery, greenwashing, social media, luxury consumption and sustainable development, the book also illustrates the practical implications from a marketing and production point of view in this sector.