Compartir
The new Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital age (Routledge Focus on Public Relations) (en Inglés)
Alison N. Novak (Autor)
·
Routledge
· Tapa Dura
The new Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital age (Routledge Focus on Public Relations) (en Inglés) - Alison N. Novak
$ 94.733
$ 99.719
Ahorras: $ 4.986
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Martes 09 de Julio y el
Jueves 25 de Julio.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "The new Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital age (Routledge Focus on Public Relations) (en Inglés)"
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Dura.
✓ Producto agregado correctamente al carro, Ir a Pagar.
