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The challenges of digital in the luxury hotel industry
Lionel Klein
(Autor)
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Our Knowledge Publishing
· Tapa Blanda
The challenges of digital in the luxury hotel industry - Klein, Lionel
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Reseña del libro "The challenges of digital in the luxury hotel industry"
The hotel industry, and more particularly the luxury hotel industry, is facing a new competition: the Internet players. Thus, consumer habits are changing... Faced with this, the traditional players in the hotel industry such as AccorHotels, Marriott, Hilton or Four Seasons are implementing new strategies. These strategies are focused on loyalty, customer experience and digital transformation.
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