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The Art of Small Business Social Media: A Blueprint for Marketing Success (en Inglés)
Peg Fitzpatrick
(Autor)
·
Guy Kawasaki
(Prefacio de)
·
Rowman & Littlefield Publishers
· Tapa Dura
The Art of Small Business Social Media: A Blueprint for Marketing Success (en Inglés) - Fitzpatrick, Peg ; Kawasaki, Guy
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Reseña del libro "The Art of Small Business Social Media: A Blueprint for Marketing Success (en Inglés)"
In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.Whether you're a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It's not just about being online; it's about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace.
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