Stop Being the Best Kept Secret. The Practical Marketing Guide Every Childminder Needs (en Inglés) - Emma Muir

You are nurturing and educating children, supporting families and building relationships that last a lifetime. But if the right families cannot find you, or cannot quite see how wonderful you are, this book is going to change that.

Marketing is not something you do when you need to fill a space. It runs through everything. Every message you send. Every conversation you have. Every time someone hears your name they form an opinion before they have ever met you. The childminders who do this well are not always the most experienced or the most qualified. They are just the ones who have learned to communicate what they do with confidence, warmth and professionalism.

That is exactly what this book will help you do.

Written by Emma Muir, a childminder with 13 years of experience, a background in the Metropolitan Police, retail management and social media marketing, and a setting that has been full from day one, Stop Being the Best Kept Secret is the honest, practical and heartfelt guide that every childminder deserves.

Whether you are just starting out or have been doing this for years, inside you will discover what marketing actually means for childminders and why you are already doing it every day without realising it:
How to create your Setting Signpost, the page that works for you while you sleep.
How to get those first seven seconds right so families stop scrolling and start getting in touch.
Why reviews are your most powerful tool and how to collect and use them.
How to find your unique selling point, the thing that makes your setting unmistakably yours.
The honest truth about social media.
And how to treat your childminding as the professional, valuable and important business it truly is.

This is not a book about doing more. It is a book about being seen for what you already do.

The right families are out there. They are looking for someone exactly like you. This book helps them find you.

A gift for every reader

Every childminder who purchases this book is entitled to 50% off their first strategy call with Emma. Share a photo of yourself with this book on social media, tag @NurtureParentsSocials and mention it when you book.

50p from every copy sold is donated to the NSPCC because everything we do is ultimately for the children.