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Promotional Cultures: The Rise And Spread Of Advertising, Public Relations, Marketing And Branding
Aeron Davis (Autor)
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Promotional Cultures: The Rise And Spread Of Advertising, Public Relations, Marketing And Branding - Aeron Davis
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Origen: Estados Unidos
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Reseña del libro "Promotional Cultures: The Rise And Spread Of Advertising, Public Relations, Marketing And Branding"
Table Of Contentsdetailed Table Of Contentspreface And Acknowledgementspart One: Introduction, Producers, Consumers And Textschapter One Introductionchapter Two Production: Industry And Its Criticschapter Three Audiences And Consumerschapter Four Texts: Situating The Text In Promotional Culturepart Two: Commodities, Media And Celebritychapter Five Commodities: Promotional Influences On The Creation Of Stuffchapter Six News Media And Popular Culture: Promotion And Creative Autonomychapter Seven Celebrity Culture And Symbolic Powerpart Three: Politics, Markets And Societychapter Eight Politics And Political Representationchapter Nine Conflict And Pluralism In Civil Societychapter Ten Economies, Speculative Markets And Valuechapter Eleven Conclusionsbibliographyindex
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