Professional Services Marketing Wisdom: How To Attract, Influence And Acquire Customers Even If You Hate Selling
Reseña del libro "Professional Services Marketing Wisdom: How To Attract, Influence And Acquire Customers Even If You Hate Selling"
Whirlpool Marketing Guides And Coaches Professionals And Those Responsible For Marketing Service - Oriented Organisations On How To Build A Quality Client Base Of Which Their Competitors Would Be Proud.. The Reader Is Taught And Learns Every Aspect And Skill Required To Build And Grow A Successful Service Business By Attracting Quality Clients Who Pay Handsome Fees. Covers How To Identify Or Create Special Market Niche, How To Initially Contact A Prospective Client, Gather The Necessary Data, Reach Conceptual Agreement With The Client (Even Before A Proposal Is Offered), Write A Proposal Thats Geared Towards Receiving A Positive Response, And Even How To Dominate And Own The Sector Specific To Their Area Of Expertise In The Marketplace. In The Past Decade, Consolidations, Mergers, Acquisitions, And Restructuring Of Tier - One And Tier - Two Professional Services Firms (Accounting Firms, Advertising Agencies, Consulting Practices, Financial Unasked Questions. The Professional Services Industry Has Never Been More Competitive. And, Because Of This, Tier - One And Tier Two Firms Are Restructuring, Downsizing, Outsourcing, Merging And Consolidating, Leaving Hundreds Of Thousands Of Highly Skilled And Intelligent Professionals Without Employment And Left To Fend For Themselves. Naturally, The Route Of Self - Employment And Starting Their Own Practice (Or Going Into Partnership With Others In The Same Predicament) Seems A Practical And Appropriate Solution. While These Professionals Are Technically Competent, They Are Now Also Responsible For The Onerous Responsibility Of Marketing, Branding, Public Relations, And Sales. This Is Whats Required To Attract And Retain Clients Who Can Pay Their Bills. Its A Matter Of Survival.
