Reseña del libro "Philosophy of Marketing Management (en Inglés)"
Psychology gets its leverage from the systematic ways of understanding of the human nature of this discipline and/or attempts thereof. Marketing is all about psychology. Since time immemorial we have been trying to influence other people by getting them to understand and align with the way we feel and think; while the other parties are equally intent on doing the same. To achieve this goal all of us have even used deceptive tools like an all too transparent illusion of free speech and ploys like open society, collective responsibility, participative management and liberated thought. All this time, the undercurrent has always been the one of the serious incessant attempts at influencing and conquering and finally controlling other minds. The psychological aspect of the interaction makes it imperative to seek visual contact in marked preference over other modes of communication. It is difficult to assess the frame of mind of the other person and judge how our submissions are taking effect over a purely audio medium; hence the need for face to face interaction. My resolve and tenacity is greater than my fears and this enables me to undertake a demanding journey beyond the limits of my fortitude. My courage in the face of the known consequences is my guiding light that is my beacon and the source of my strength. We must do the work well and when the work is completed to our own satisfaction, dissociate ourselves from the outcome and also the consequences like a neutral bystander and refrain from acknowledging the accolades of success as well as the guilt, if the outcome is not to our satisfaction. The trick is to just observe the happenings with the objective point of view of a spectator watching a game where he does not have his favorite side participating. This much advocated distancing from the final result (A revered Hindu Philosophy Concept) allows us to objectively view the outcome and build on the positive actions and learn from mistakes, if called for. However, there is a rider here that we must not be in a hurry to proclaim a win, or accept a loss at the outset. This must be put to the ultimate test of time, so that our learning from both win and loss is ingrained in our mind and shall guide the future actions with higher levels of certainty and confidence that shall serve us better in future, for which we are preparing ourselves with concerted effort. We must also be careful not to get in to the trap of accepting inaction as a valid option. Today's sacrifices must be learned from, so that we don't need another in future, towards this objective. The right is, what we must fight for and the recognized wrong, must be banished to the dungeons where it belongs. We must fight the fights that need fighting and should not allow our vision to get out of focus, where we choose to fight the fights that we can win. Nothing can be more damaging. 'I think, therefore I am' 'I know that I think, therefore I am' 'I know I can think, therefore I must exist' The members must have the all-important ingredients of the traits of curiosity and inquiry, but we are not yet home. These team members should be brought together in such a cohesion that they align in a germane manner and permit the necessary alignment of their individual potential towards the benefit of the team in a structure that completely precludes the ego-centric personae and effectively replaces the troublesome 'I' with the much celebrated 'we'. The concept of applied philosophy of marketing management elegantly traverses the all-important route from thought to action and manifests itself in improved customer relations, larger qualified prospect base, increased revenue, domain leadership and higher profits. The concept of applied philosophy of marketing management elegantly traverses the all-important route from thought to action and manifests itself in improved customer relations, larger qualified prospect base, increased revenue, domain leadership and highe
