Compartir
Markets From Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing (Stanford Business Books (Hardcover)) (en Inglés)
Patricia H. Thornton (Autor)
·
Stanford Business Books
· Tapa Dura
Markets From Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing (Stanford Business Books (Hardcover)) (en Inglés) - Patricia H. Thornton
$ 81.753
$ 163.506
Ahorras: $ 81.753
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Viernes 07 de Junio y el
Viernes 21 de Junio.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Markets From Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing (Stanford Business Books (Hardcover)) (en Inglés)"
Institutional logics, the underlying governing principles of societal sectors, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market characteristics to the exclusion of others. Analyzing both qualitative and quantitative data from the 1950s to the 1990s, the author shows how higher education publishing moved from a culture of independent domestic publishers focused on creating markets for books based on personal, relational networks to a culture of international conglomerates that create markets from corporate hierarchies. This book offers broader lessons beyond publishing―its theory is applicable to explaining institutional changes in organizational leadership, strategy, and structure occurring in all professional services industries.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Dura.
✓ Producto agregado correctamente al carro, Ir a Pagar.