Name: Marketing and Psychology. Understanding Customer Behaviour with the ABC Approach
SKU: 64799895
Price: 235707.00 ARS
Availability: InStock
Author: Luan Wise;Tom Bowden-Green
ISBN: 9781032891163

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portada Marketing and Psychology. Understanding Customer Behaviour with the ABC Approach

Marketing and Psychology. Understanding Customer Behaviour with the ABC Approach

Formato

Libro Físico

Editorial

Routledge

Autor

Luan Wise;Tom Bowden-Green

Año

2025

N° páginas

200

Encuadernación

Tapa Dura

Dimensiones

23.4x15.6 cm

ISBN13

9781032891163

Marketing and Psychology. Understanding Customer Behaviour with the ABC Approach

Luan Wise;Tom Bowden-Green (Autor) · Routledge · Tapa Dura

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Reseña del libro "Marketing and Psychology. Understanding Customer Behaviour with the ABC Approach"

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.