Name: Le Senior marketing - 4ème édition - Vendre et communiquer aux générations de plus de 50 ans
SKU: 69078109
Price: 113045.00 ARS
Availability: InStock
Author: Jean-Paul Tréguer
ISBN: 9782100502424

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Le Senior marketing - 4ème édition - Vendre et communiquer aux générations de plus de 50 ans

Formato

Libro Físico

Editorial

Editions Dunod

Autor

Jean-Paul Tréguer

N° páginas

196

ISBN13

9782100502424

Le Senior marketing - 4ème édition - Vendre et communiquer aux générations de plus de 50 ans

Jean-Paul Tréguer (Autor) · Editions Dunod · Libro Físico

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Reseña del libro "Le Senior marketing - 4ème édition - Vendre et communiquer aux générations de plus de 50 ans"

The seniors market is still open for the taking even though numerous companies have already successfully established themselves in it. This revolution of generations currently taking place with the arrival of the just-reaching the age of 50 baby boomers - the ''happy boomers'' - is the object of the author's detailed examination. He, in this completely revised and updated 4th edition, presents an in depth analysis of the latest behavioural patterns and market tendencies: new products, new campaigns...