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Integrated Advertising, Promotion, and Marketing Communications, Global Edition (en Inglés)
Kenneth Clow; Donald Baack (Autor)
·
Pearson Education Limited
· Tapa Blanda
Integrated Advertising, Promotion, and Marketing Communications, Global Edition (en Inglés) - Kenneth Clow; Donald Baack
$ 109.707
$ 182.845
Ahorras: $ 73.138
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 03 de Junio y el
Miércoles 12 de Junio.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Integrated Advertising, Promotion, and Marketing Communications, Global Edition (en Inglés)"
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
