Compartir
innovation management and new product development
Paul Trott (Autor)
·
financial times prent.int
· Libro Físico
innovation management and new product development - paul trott
Sin Stock
Te enviaremos un correo cuando el libro vuelva a estar disponible
Reseña del libro "innovation management and new product development"
the subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. the main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: innovation management, managing technology and knowledge and new product development. this book will be suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Respuesta:
Todos los libros de nuestro catálogo son Originales.
Respuesta:
El libro está escrito en Inglés.
✓ Producto agregado correctamente al carro, Ir a Pagar.