Name: Essentials of Entrepreneurship and Small Business Management -- Global Edition
Price: 199905.00 ARS
Availability: InStock
Author: Jeffrey Cornwall;Norman Scarborough
ISBN: 9781292482675

portada Essentials of Entrepreneurship and Small Business Management -- Global Edition

Essentials of Entrepreneurship and Small Business Management -- Global Edition

Formato

Libro Físico

Editorial

Pearson Education Limited

Autor

Jeffrey Cornwall;Norman Scarborough

Año

2025

N° páginas

1008

Encuadernación

Tapa Blanda

Dimensiones

21.60 x 27.50 x 3.90 cm

ISBN13

9781292482675

Essentials of Entrepreneurship and Small Business Management -- Global Edition

Jeffrey Cornwall;Norman Scarborough (Autor) · Pearson Education Limited · Tapa Blanda

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Reseña del libro "Essentials of Entrepreneurship and Small Business Management -- Global Edition"

Essentials of Entrepreneurship and Small Business Management is a how-to guide to launching and managing a successful small business. Taking a practical, hands-on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by today’s most successful small business ventures. The 10th Edition reflects recent trends in entrepreneurship, including ways of leveraging AI. In each chapter, new examples, cases and data reflect the dynamic, culturally diverse world of entrepreneurship, while opening eyes to the possibilities, challenges and rewards available with business ownership. The new edition expands on business financing and modern workforce strategies, as two major areas shaping modern-day entrepreneurialism.