Libro Strategic Management De Cliff Bowman; David C. Asch

Formato

Libro Físico

Editorial

Palgrave

Autor

Cliff Bowman; David C. Asch

Año

1987

Idioma

Inglés

N° páginas

424

Encuadernación

Tapa Blanda

ISBN13

9780333387658

N° edición

Categorías

Técnicas de gestión empresarial

Strategic Management

Cliff Bowman; David C. Asch (Autor) · Palgrave · Tapa Blanda

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Reseña del libro "Strategic Management"

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.