Name: Digital Media Economics: A Critical Introduction (en Inglés)
Price: 59921.00 ARS
Availability: InStock
Author: Brett Caraway
ISBN: 9781529796490

portada Digital Media Economics: A Critical Introduction (en Inglés)

Formato

Libro Físico

Editorial

Sage Publications Ltd

Autor

Brett Caraway

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Blanda

ISBN13

9781529796490

N° edición

Digital Media Economics: A Critical Introduction (en Inglés)

Brett Caraway (Autor) · Sage Publications Ltd · Tapa Blanda

Libro Nuevo

$ 59.921

$ 99.869

Ahorras: $ 39.948

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 28 de Mayo y el Jueves 06 de Junio.

Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Digital Media Economics: A Critical Introduction (en Inglés)"

Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won′t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk′s takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today′s media technologies that will enrich your understanding of their technical, cultural, and social significance. Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action. The book includes: - chapters on early economic thought and political economy - a two-part overview of the foundations of economics - a wide range of examples covering topics such as advertising, user-generated content and smartphones The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.