Name: Dare to Think Differently. How Open-Mindedness Creates Exceptional Decision-Making
SKU: 64885100
Price: 60153.00 ARS
Availability: InStock
Author: Gerald Zaltman
ISBN: 9781503644298

portada Dare to Think Differently. How Open-Mindedness Creates Exceptional Decision-Making

Dare to Think Differently. How Open-Mindedness Creates Exceptional Decision-Making

Formato

Libro Físico

Editorial

Stanford Business Books,US

Autor

Gerald Zaltman

Año

2026

N° páginas

232

Encuadernación

Tapa Dura

Dimensiones

22.9x15.2 cm

ISBN13

9781503644298

Dare to Think Differently. How Open-Mindedness Creates Exceptional Decision-Making

Gerald Zaltman (Autor) · Stanford Business Books,US · Tapa Dura

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Reseña del libro "Dare to Think Differently. How Open-Mindedness Creates Exceptional Decision-Making"

Professor Gerald Zaltman's pioneering research methods for understanding the unconscious desires of customers are used by companies around the world. Dare to Think Differently uses the same groundbreaking methods to explain the deep and innovative thinking used by highly successful executives. Multiple forces, not just a brain, collaborate to produce a mind, and much of our creativity is locked in our unconscious. Highly effective decision-makers are able and willing to go beyond their conscious thinking and surface powerful, creative, unconscious thoughts and feelings. They candidly ask whether what they feel they "know" is actually warranted, opening their minds to new alternatives. Harvard Business School professor Gerald Zaltman has conducted myriad one-on-one in-depth interviews with highly creative leaders around the globe, and drawn on research findings from neuroscience literature, to develop six powerful techniques for daring to think differently, including "befriending your ignorance," "serious play," "chasing your curiosity," asking the right "discovery questions," "panoramic thinking," and using the "voyager outlook." The techniques constitute a research-based approach to decision-making that goes beyond the existing literature on "thinking smarter. They have also proven highly effective, helping Zaltman's students at Harvard, and his executive clients at Apple, P&G, Chase, and many Fortune 100 companies, tap into the creative power of their unconscious. Mirroring Zaltman's Harvard Business School classroom practice, each chapter opens with an exercise that helps readers surface the mental processes and biases that unconsciously close minds and constrict thinking. This creative surfacing is the crucial foundation for any leader operating in a complex, uncertain environment, who needs unconventional solutions to challenging problems.