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business orchestration: strategic leadership in the era of digital convergence
Johan Wallin (Autor)
·
wiley
· Libro Físico
business orchestration: strategic leadership in the era of digital convergence - johan wallin
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Reseña del libro "business orchestration: strategic leadership in the era of digital convergence"
the global knowledge society provides new potential for an organization to connect with customers and suppliers. it creates new channels to market and new sources of product and expertise. successful organisations will be those agile enough to exploit the opportunities of those networks through effective communication and collaboration. orchestration, as defined in this book, is the art of mobilizing and integrating the resources of other companies to create value when considering how to orchestrate for learning with customers the value-creating context has to be taken into account. learning with customers can take different forms, based on what role the customer is expected to take. four types of learning roles for customers are introduced in the book: the customer as information acquirer, explorer, performer and inventor. in turn, the role of the customer influences the role of the orchestrator. the model for leaders in charge of these four learning tasks is conductor, architect, auctioneer and promoter respectively. to be adept at orchestrating for learning, the leader must develop the skills needed for all four types of orchestration. in order to manage and lead change, todays leaders must be equipped with the tools and techniques to gain competitive advantage. creativity cannot be forced, but neither can it be expected. the solution is orchestration, and the thinking, and advice that a leader needs to go about it are to be found in this groundbreaking book. it is a practitioners view on leadership and strategy - with the tools and techniques needed to build new capabilities for the future.
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