Name: Business and Social Media in the Middle East Strategies, Best Practices and Perspectives (en Inglés)
Price: 195883.00 ARS
Availability: InStock
Author: Nehme Azoury
ISBN: 9783030459598

portada Business and Social Media in the Middle East Strategies, Best Practices and Perspectives (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Nehme Azoury

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9783030459598

Business and Social Media in the Middle East Strategies, Best Practices and Perspectives (en Inglés)

Nehme Azoury (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Business and Social Media in the Middle East Strategies, Best Practices and Perspectives (en Inglés)"

This book discusses the effectiveness of Western organizations' social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region's culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.