Name: Artificial Intelligence in Customer Service. The Next Frontier for Personalized Engagement
SKU: 64791535
Price: 268702.00 ARS
Availability: InStock
Author: Anupama Ambika;Varsha Jain;Jagdish N. Sheth;Emmanuel Mogaji
ISBN: 9783031339004

portada Artificial Intelligence in Customer Service. The Next Frontier for Personalized Engagement

Artificial Intelligence in Customer Service. The Next Frontier for Personalized Engagement

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Anupama Ambika;Varsha Jain;Jagdish N. Sheth;Emmanuel Mogaji

Año

2024

N° páginas

307

Encuadernación

Tapa Blanda

Dimensiones

21x14.8 cm

ISBN13

9783031339004

Artificial Intelligence in Customer Service. The Next Frontier for Personalized Engagement

Anupama Ambika;Varsha Jain;Jagdish N. Sheth;Emmanuel Mogaji (Autor) · Palgrave Macmillan · Tapa Blanda

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Reseña del libro "Artificial Intelligence in Customer Service. The Next Frontier for Personalized Engagement"

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration,and customer engagement.