Name: Adaptive Corporate Culture in International Business Management (en Inglés)
Price: 97744.00 ARS
Availability: InStock
Author: Marjoko, Andy ; Royer-Duffait, Aurélia ; Saradjian, Caroline
ISBN: 9783346810038

portada Adaptive Corporate Culture in International Business Management (en Inglés)

Adaptive Corporate Culture in International Business Management (en Inglés)

Formato

Libro Físico

Autor

Andy Marjoko

Aurélia Royer-Duffait

Caroline Saradjian

Editorial

Grin Verlag

Idioma

Inglés

N° páginas

278

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 1.6 cm

Peso

0.37 kg.

ISBN13

9783346810038

Categorías

Gestión y técnicas de gestión

Adaptive Corporate Culture in International Business Management (en Inglés)

Andy Marjoko (Autor) · Aurélia Royer-Duffait (Autor) · Caroline Saradjian (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Adaptive Corporate Culture in International Business Management (en Inglés)"

Document from the year 2023 in the subject Business economics - Business Management, Corporate Governance, grade: 1, language: English, abstract: This book is mainly built upon our investigations of international enterprises operating in France, Germany, Italy, Austria, Japan, Hong Kong, USA, Finland and India. It's then enriched by case studies from China, Bahrain, Australia, Thailand, Spain and Indonesia. Multinational aspects are thus thoroughly discussed. COVID-19 has taught enterprises a lesson to be resilient, even more importantly for those running international operations. Resilience comes from agility, and agility starts with culture. The book is here to help us practitioners and students of International Business Management succeed in building an Adaptive Corporate Culture (ACC) and align it with an agile strategy. Chapters 1 to 6 bring the ACC to the table, while Chapters 7 onwards explore the diverse flavours of corporate culture in different sectors: energy & telecom, asset management, and aviation travel & tourism. In addition to further expanding our horizon, they may trigger fresh ideas for our own industry. While strategy has always been in the centre of managers' attention, the fundamental role of culture in the firm's success is often overlooked. Sadly because it's not well understood. Culture has been accountable for around 40% of differences between good performing and poor performing enterprises. For multinationals, it is estimated that 60% of Merger and Acquisitions fail to meet their intended objectives, or fail altogether, because of unresolved cultural issues. If aligned well with strategy, the combination will create an unbeatable power. If not, culture will eat strategy as a breakfast. Culture is complex. It's "broad, deep and stable," wrote Edgar Schein, an MIT professor emeritus in leadership. Yet stable doesn't mean static: Cultures are dynamic. It's even more complex in multinational companies, where cultures meet cultures: Inte

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Adaptive Corporate Culture in International Business Management (en Inglés) - Marjoko, Andy ; Royer-Duffait, Aurélia ; Saradjian, Caroline

Reseña del libro "Adaptive Corporate Culture in International Business Management (en Inglés)"

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