Compartir
Mission and Money Hardback: Understanding the University (en Inglés)
Burton A. Weisbrod
(Autor)
·
Jeffrey P. Ballou
(Autor)
·
Evelyn D. Asch
(Autor)
·
Cambridge University Press
· Tapa Dura
Mission and Money Hardback: Understanding the University (en Inglés) - Weisbrod, Burton A. ; Ballou, Jeffrey P. ; Asch, Evelyn D.
$ 50.250
$ 83.749
Ahorras: $ 33.500
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: España
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 18 de Julio y el
Lunes 29 de Julio.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Mission and Money Hardback: Understanding the University (en Inglés)"
Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.