Libro Key Concepts in Marketing De Blythe, Jim

Formato

Libro Físico

Autor

Jim Blythe

Editorial

Sage Publications Ltd

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Blanda

Dimensiones

20.8 x 14.5 x 1.5 cm

Peso

0.29 kg.

ISBN

1847874991

ISBN13

9781847874993

Categorías

Marketing

Key Concepts in Marketing

Jim Blythe (Autor) · Sage Publications Ltd · Tapa Blanda

Sin Stock

Reseña del libro "Key Concepts in Marketing"

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.