Compartir
Architecting Experience: A Marketing Science and Digital Analytics Handbook: 1 (Advances and Opportunities With big Data and Analytics) (en Inglés)
Scot R. Wheeler (Autor)
·
World Scientific Publishing Co Pte Ltd
· Tapa Blanda
Architecting Experience: A Marketing Science and Digital Analytics Handbook: 1 (Advances and Opportunities With big Data and Analytics) (en Inglés) - Scot R. Wheeler
$ 56.449
$ 94.082
Ahorras: $ 37.633
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Martes 09 de Julio y el
Martes 23 de Julio.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Architecting Experience: A Marketing Science and Digital Analytics Handbook: 1 (Advances and Opportunities With big Data and Analytics) (en Inglés)"
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.