Compartir
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition (en Inglés)
David Michaelson
(Autor)
·
Don W. Stacks
(Autor)
·
Business Expert Press
· Tapa Blanda
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition (en Inglés) - Michaelson, David ; Stacks, Don W.
$ 55.426
$ 58.343
Ahorras: $ 2.917
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Martes 02 de Julio y el
Martes 16 de Julio.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition (en Inglés)"
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.