Implementing the Zendesk customer service software as part of your company's operations can be time-consuming, but with the best practices and advice in this hands-on guide, you can shorten the procedure considerably. You'll learn the purpose, benefits, and pitfalls of each Zendesk feature, with examples of how to configure it to match your company's needs and processes.Written by written by two experienced Zendesk product trainers, this book is distilled from years of working in the trenches, launching customer implementations, and answering thousands of questions from participants throughout the world. With it, you'll be able to determine the best way to put Zendesk's vast potential to work for your company.Apply custom branding to your user-facing support portalMitigate risk by implementing various Zendesk security featuresManage profiles and permissions for users, agents, and administratorsCreate tickets from email, voice, chat, feedback tabs, and social mediaCapture and classify help requests through standard and custom fieldsUse techniques to build an efficient agent support processAutomate your business rules in Zendesk to streamline your workflowProvide your customers with self-service support