Name: The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the new Economy by Steve Stoute (7 a Agosto de 2012) Paperback (en Inglés)
Price: 30065.00 ARS
Availability: InStock
Author: Steve Stoute; Mim Eichler Rivas
ISBN: 9781592407385

portada The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the new Economy by Steve Stoute (7 a Agosto de 2012) Paperback (en Inglés)

Formato

Libro Físico

Editorial

Avery

Autor

Steve Stoute; Mim Eichler Rivas

Año

2012

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Blanda

ISBN

1592407382

ISBN13

9781592407385

Categorías

Marketing

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the new Economy by Steve Stoute (7 a Agosto de 2012) Paperback (en Inglés)

Steve Stoute; Mim Eichler Rivas (Autor) · Avery · Tapa Blanda

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Reseña del libro "The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the new Economy by Steve Stoute (7 a Agosto de 2012) Paperback (en Inglés)"

The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer—the tan generation.When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.The Tanning of America provides that very translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.