Name: The Routledge Companion to Strategic Marketing (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)
Price: 52679.00 ARS
Availability: InStock
Author: Bodo B. Schlegelmilch (Editor) Russell S. Winer (Editor)
ISBN: 9781138489097

portada The Routledge Companion to Strategic Marketing (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Bodo B. Schlegelmilch (Editor) Russell S. Winer (Editor)

Idioma

Inglés

N° páginas

506

Encuadernación

Tapa Blanda

ISBN13

9781138489097

N° edición

The Routledge Companion to Strategic Marketing (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)

Bodo B. Schlegelmilch (Editor) Russell S. Winer (Editor) (Autor) · Routledge · Tapa Blanda

Libro Nuevo

$ 52.679

$ 87.799

Ahorras: $ 35.120

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 06 de Junio y el Lunes 24 de Junio.

Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.

Reseña del libro "The Routledge Companion to Strategic Marketing (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)"

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.