The Politically Incorrect Real Estate Agent Handbook: A Serious How-to Manual with a Sense of Humor (en Inglés)
Reseña del libro "The Politically Incorrect Real Estate Agent Handbook: A Serious How-to Manual with a Sense of Humor (en Inglés)"
WARNING: This book is not about politics nor does it promote being a jerk; however, victims, wimpy-minded, and lazy people will hate it. Wow! This real estate handbook is not like the others: it has flow charts and over 100 common (and not-so-common) real estate agent tasks-presented as simple, step-by-step recipes. And it has pictures. And it's funny (or at least grin-worthy). In other words, it's comprehensive and not boring. The best part is: as a collection of brief articles, this book is easy to digest in small bites; however, because real estate tasks are so interrelated, each article is heavily cross-referenced. This way, the reader may delve deep into any topic (or train of thought) by either turning the page or by following a cross-reference. Such layout makes for easy navigation now and in the future, because you'll wanna return to certain articles over and over again. So, you can read it from cover-to-cover, or you can choose your own real estate adventure, reading only the bits that fit your current curiosity. Whether you're a new real estate agent or are in need of a business boost, what you need now is this entertaining guide to real estate sales. If you buy only one real estate agent book, make it this one; you'll carry it with you everywhere. You will learn: How-to choose a broker who fits your needs How-to maximize your prospecting efforts (including 105 ways to meet prospects) How-to pre-qualify buyers and sellers (so you don't waste time on duds) How-to discover what your buyers really want How-to show property and help your buyers decide How-to conduct a slam-dunk listing presentation How-to attract buyers to your listings How-to draft offers/create contracts/negotiate (including low-ball and multiple offer situations) How-to get your clients to the closing table How-to avoid commission breath and ensure you get paid How-to study the marketplace through statistical analysis How-to valuate real property and pick The Right Price How-to business plan/track agent stats/identify and alleviate bottlenecks How-to create a niche for more income How-to create and practice scripts How-to create and refine systems How-to banish victimhood and take charge of your real estate sales business Plus much, much more! Flow Charts include: agent's daily routine the buyer transaction the seller transaction real property valuation (finding fair market value) pricing Chapter titles include: Prospecting Presentations Valuation & Pricing Agency Offer & Contract Frankly, this book should cost $100, but the author wants to give it away cheap. Get yours now before he changes his mind. p.s. It makes a great gift for the real estate agent on your list.
