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The Communications Consultant’S Master Plan: Leveraging Public Relations Expertise for Client and Personal Success (en Inglés)
Roger Darnell (Autor)
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Routledge
· Tapa Dura
The Communications Consultant’S Master Plan: Leveraging Public Relations Expertise for Client and Personal Success (en Inglés) - Roger Darnell
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Miércoles 10 de Julio y el
Viernes 26 de Julio.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "The Communications Consultant’S Master Plan: Leveraging Public Relations Expertise for Client and Personal Success (en Inglés)"
This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: - The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional - Advanced PR practices including investor relations and strategic planning - Agency expansion, addressing growth and exit strategies Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant's Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.
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