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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn (en Inglés)
Anne Janzer
(Autor)
·
Robbie Kellman Baxter
(Prefacio de)
·
Cuesta Park Consulting
· Tapa Dura
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn (en Inglés) - Janzer, Anne ; Baxter, Robbie Kellman
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Origen: Estados Unidos
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Reseña del libro "Subscription Marketing: Strategies for Nurturing Customers in a World of Churn (en Inglés)"
The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.The revised third edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
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