Reseña del libro "Strategic Management (en Inglés)"
Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: - Balanced treatment of prescriptive and emergent models of strategic management. - Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. - Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups. - 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. - A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study. Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London. Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent. Dr Charles Thornton is Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth. Dr Karl Warner is Lecturer in Strategy at Adam Smith Business School, University of Glasgow.
