Compartir
Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level (en Inglés)
Hans-Wilhelm Eckert
(Autor)
·
Springer Gabler
· Tapa Blanda
Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level (en Inglés) - Eckert, Hans-Wilhelm
$ 118.192
$ 147.740
Ahorras: $ 29.548
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Miércoles 26 de Junio y el
Viernes 05 de Julio.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level (en Inglés)"
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.