Name: On the Evolution of Media (Routledge Studies in new Media and Cyberculture) (en Inglés)
Price: 123120.00 ARS
Availability: InStock
Author: Carlos A. Scolari
ISBN: 9781032102191

portada On the Evolution of Media (Routledge Studies in new Media and Cyberculture) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Carlos A. Scolari

Idioma

Inglés

N° páginas

302

Encuadernación

Tapa Dura

ISBN13

9781032102191

N° edición

On the Evolution of Media (Routledge Studies in new Media and Cyberculture) (en Inglés)

Carlos A. Scolari (Autor) · Routledge · Tapa Dura

Libro Nuevo

$ 123.120

$ 205.200

Ahorras: $ 82.080

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 07 de Junio y el Martes 25 de Junio.

Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.

Reseña del libro "On the Evolution of Media (Routledge Studies in new Media and Cyberculture) (en Inglés)"

This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change. Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered conception of media evolution. If media evolution is a network, what are the relationships between "media species" like? What happens when a new media emerges into the media ecology? How do new media influence the old ones? Can media become extinct? How do media adapt when the social and economic context changes? How can media evolution be analysed? What kinds of quantitative and qualitative techniques can be applied in media evolution research?By presenting an innovative research approach and theoretical framework to media studies, this book will be of keen interest to scholars and graduate students of new media, media history and theory, philosophy of technology, mass communication, and organisational studies.