Compartir
Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues (en Inglés)
Robert E. Hinson
(Ilustrado por)
·
Thomas Anning-Dorson
(Ilustrado por)
·
Henry Boateng
(Ilustrado por)
·
Palgrave MacMillan
· Tapa Blanda
Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues (en Inglés) - Anning-Dorson, Thomas ; Hinson, Robert E. ; Boateng, Henry
$ 269.248
$ 336.560
Ahorras: $ 67.312
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 01 de Agosto y el
Jueves 15 de Agosto.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues (en Inglés)"
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.