Name: Malcolm Mcdonald on Value Propositions: How to Develop Them, how to Quantify Them (en Inglés)
Price: 73420.00 ARS
Availability: InStock
Author: McDonald, Malcolm ; Oliver, Grant
ISBN: 9780749481766

portada Malcolm Mcdonald on Value Propositions: How to Develop Them, how to Quantify Them (en Inglés)

Formato

Libro Físico

Autor

Malcolm McDonald

Grant Oliver

Editorial

Kogan Page

Categoría

Negocios e Inversiones

Año

2018

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

23.1 x 15.5 x 1.8 cm

Peso

0.50 kg.

ISBN13

9780749481766

N° edición

Malcolm Mcdonald on Value Propositions: How to Develop Them, how to Quantify Them (en Inglés)

Malcolm McDonald (Autor) · Grant Oliver (Autor) · Kogan Page · Tapa Blanda

Libro Nuevo

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$ 91.776

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Malcolm Mcdonald on Value Propositions: How to Develop Them, how to Quantify Them (en Inglés)"

A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results. Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.