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From The Punchline To The Bottom-Line: How Humor effects business in a positive way to increase profits (en Inglés)
George R. Gilbert
(Autor)
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To the Point
· Tapa Blanda
From The Punchline To The Bottom-Line: How Humor effects business in a positive way to increase profits (en Inglés) - Gilbert, George R.
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Origen: Estados Unidos
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Reseña del libro "From The Punchline To The Bottom-Line: How Humor effects business in a positive way to increase profits (en Inglés)"
What most people forget when you mention you are in Show-Business is that the second part of Show-Business is BUSINESS. In order to be a success in show-business on must have a talent and one must also have a basic knowledge of that business. You must know how to network, sell, and market. I as a humorist have the toughest job of all, I have to sell myself every day. I have to sell myself to speaker's bureaus. I have to sell myself to meeting planners. I have to sell myself to companies and organization that want to book a speaker for their event. And, I have to sell myself to the audience every time I stand up in front of them and speak. It is far easier to sell a product or service than it is to sell oneself. If I can sell my talent and myself then that makes me a pretty good businessman.
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El libro está escrito en Inglés.
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