Name: Fashion Brands: Branding Style From Armani to Zara (en Inglés)
Price: 49291.00 ARS
Availability: InStock
Author: Tungate, Mark
ISBN: 9780749464462

portada Fashion Brands: Branding Style From Armani to Zara (en Inglés)

Formato

Libro Físico

Autor

Mark Tungate

Editorial

Kogan Page

Año

2012

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

Dimensiones

23.0 x 16.0 x 1.3 cm

Peso

0.38 kg.

ISBN

749464461

ISBN13

9780749464462

N° edición

0003

Categorías

Publicidad
Industria textil
Moda y belleza

Fashion Brands: Branding Style From Armani to Zara (en Inglés)

Mark Tungate (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 29 de Mayo y el Viernes 07 de Junio.

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Reseña del libro "Fashion Brands: Branding Style From Armani to Zara (en Inglés)"

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.