Compartir
Experimental Auctions Paperback: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research) (en Inglés)
Jayson L. Lusk
(Autor)
·
Jason F. Shogren
(Autor)
·
Cambridge University Press
· Tapa Blanda
Experimental Auctions Paperback: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research) (en Inglés) - Lusk, Jayson L. ; Shogren, Jason F.
$ 76.941
$ 96.177
Ahorras: $ 19.235
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: España
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 04 de Julio y el
Lunes 15 de Julio.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Experimental Auctions Paperback: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research) (en Inglés)"
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.
