Compartir
Digital Business in Africa: Social Media and Related Technologies (en Inglés)
Adeola, Ogechi ; Edeh, Jude N. ; Hinson, Robert E. (Autor)
·
Palgrave MacMillan
· Tapa Dura
Digital Business in Africa: Social Media and Related Technologies (en Inglés) - Adeola, Ogechi ; Edeh, Jude N. ; Hinson, Robert E.
$ 193.283
$ 322.138
Ahorras: $ 128.855
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 19 de Agosto y el
Lunes 02 de Septiembre.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Digital Business in Africa: Social Media and Related Technologies (en Inglés)"
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers' needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.
