Name: Consumer Perception Towards Advertisement Related to Cosmetic Goods: A Comparative Study of Working and Non-Working Women in Punjab (en Inglés)
Price: 97554.00 ARS
Availability: InStock
Author: Rajesh Kumar Mahajan
ISBN: 9783659860294

portada Consumer Perception Towards Advertisement Related to Cosmetic Goods: A Comparative Study of Working and Non-Working Women in Punjab (en Inglés)

Formato

Libro Físico

Editorial

Lap Lambert Academic Publishing

Autor

Rajesh Kumar Mahajan

Año

2016

Idioma

Inglés

N° páginas

140

Encuadernación

Tapa Blanda

ISBN13

9783659860294

Consumer Perception Towards Advertisement Related to Cosmetic Goods: A Comparative Study of Working and Non-Working Women in Punjab (en Inglés)

Rajesh Kumar Mahajan (Autor) · Lap Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Consumer Perception Towards Advertisement Related to Cosmetic Goods: A Comparative Study of Working and Non-Working Women in Punjab (en Inglés)"

Consumer perception towards Advertisement related to cosmetic goods: A comparative study of working and non-working women in Punjab. The purpose of the study is to analyses the influence of advertisements on the buying behavior and the attitude of the respondent regarding the overall impact of advertisements on consumer’s perception. This study shows that the respondent interpolated in this survey belongs to diverse backgrounds which increase the scope of future study. The current study, also appraises the economic and financial factors necessary for the purchase of goods. In countries like India, which is believed to be the swiftest growing market for cosmetology, advertisement plays a powerful role in determining the consumption of products. Since any publicity is good publicity, therefore, all the mediums used by advertising agencies be it the brand value or the celebrity attached to it, add up a good member of consumers.