Name: Branding Property: Approaches to Real Estate Marketing (en Inglés)
Price: 65568.00 ARS
Availability: InStock
Author: Rahel M. Felix
ISBN: 9783037682210

portada Branding Property: Approaches to Real Estate Marketing (en Inglés)

Formato

Libro Físico

Editorial

Braun

Autor

Rahel M. Felix

Año

2017

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

ISBN13

9783037682210

Categorías

Marketing

Branding Property: Approaches to Real Estate Marketing (en Inglés)

Rahel M. Felix (Autor) · Braun · Tapa Dura

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Reseña del libro "Branding Property: Approaches to Real Estate Marketing (en Inglés)"

Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained. In this interdisciplinary process, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property’s brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.