Name: Brand Positioning: Connecting Marketing Strategy and Communications (en Inglés)
Price: 47417.00 ARS
Availability: InStock
Author: Erik Kostelijk; Karel Jan Alsem
ISBN: 9780367250195

Formato

Libro Físico

Editorial

Routledge

Autor

Erik Kostelijk; Karel Jan Alsem

Año

2020

Idioma

Inglés

N° páginas

262

Encuadernación

Tapa Blanda

ISBN13

9780367250195

N° edición

Categorías

Marketing

Brand Positioning: Connecting Marketing Strategy and Communications (en Inglés)

Erik Kostelijk; Karel Jan Alsem (Autor) · Routledge · Tapa Blanda

Libro Nuevo

$ 47.417

$ 79.028

Ahorras: $ 31.611

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 29 de Mayo y el Viernes 14 de Junio.

Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Brand Positioning: Connecting Marketing Strategy and Communications (en Inglés)"

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.