Write Your Business Plan, 2nd Edition is the essential guide that leads you through the most critical startup step next to committing to your business vision--writing your business plan. Whether you're just starting out or already running a business, to successfully build a company, you need a plan. One that lays out your product, your strategy, your market, your team, and your opportunity. It is the blueprint for your business. The experts at Entrepreneur and Eric Butow will show you how to create it. You'll learn how to: Create the right plan for your needsAttract investors and secure fundingManage risk and grow your businessSet winnable goals and objectivesMaximize your time and resourcesEvery copy of Write Your Business Plan comes with free 1-month access to business planning software LivePlan Premium!Don't underestimate the power of a well-defined business plan in helping you get your business off the ground. Get your plan in place and prepare to launch the business of your dreams.