In the 21st century, with fierce competition in a dynamic and fast-moving world, no company or individual offering products or services can afford not to innovate.WinnoveX(TM), Winning Innovation Excellence, expresses the fundamentals of Innovation, making it systematic. The Innovation of products, processes, services, and organizations is driven by understanding the functions they must perform to fulfill their mission. This book guides the business leader, entrepreneur, engineer, and any design enthusiast or researcher along The WinnoveX Way. It is the journey to market-leading and trend-setting products, processes, services, and organizations, all of which are considered systems and governed by the same rules. WinnoveX(TM) highlights the importance of observations and assists innovators step by step through how a system's functions are identified and grouped to express unmet needs. Throughout the book, several practical examples enhance the readers' innovation ability, immersing them in the new ecosystem being created. The book covers all the phases of a system's design, production, and commercialization. It is the ultimate guide to winning innovations.