Lying, bullying, and cheating are byproducts of the "win at all costs" mentality that has degraded the integrity of American culture. Win True is elite cyclist Scott Mercier's story of moral courage in the face of doping on the U.S. Postal Service Professional Cycling Team. We often hear about the consequences of making poor decisions, but Scott's story also highlights the consequences of doing the right thing. An inspiring antidote to "win at all costs," Win True shows that doing things the right way matters. How you win matters. Whether in sport, business, school, or relationships, Scott's life proves there always is a choice.